About the project

BehaviorAI Insight (BehaviorAI / BAI) The project is implemented with the financial support of the European Union.

As part of the project, activities will be carried out to develop knowledge and awareness that support the responsible design of AI solutions. The key elements of the project include:

creating a library of use cases from legal and behavioral perspectives, together with mitigation methods,
developing and launching a dedicated website,
conducting product research and developing market strategies,
carrying out promotional activities on social media,
providing legal support, particularly in the area of GDPR compliance,
purchasing the equipment necessary for the project team to work effectively.

Target groups

The project is aimed at product teams, designers, and product managers working on AI products in small and medium-sized technology companies that implement AI without mature responsible AI standards.

Project goals

The goals of the project are:

combining inspiration with an interpretive layer and responsible AI design,
organizing dispersed knowledge and use-case examples,
supporting critical thinking instead of mindless copying of solutions,
providing materials that help with communication with stakeholders and with justifying design decisions,
building greater trust in curated content compared with generic AI responses.

Project outputs and results

As a result of the project, the following will be created:

an organized and accessible knowledge library combining the legal and behavioral aspects of AI,
a set of proven design patterns that support the responsible creation of technology,
materials supporting informed design decision-making,
increased awareness of cognitive biases and their impact on AI systems,
strengthened competencies of organizations and specialists in the area of human-centered AI,
improved quality of communication and argumentation in design and business processes.

Project value

Total project cost: 462 551 PLN

European Funds contribution

European Funds co-financing: 322 911,24 PLN

The SWPS University project Startup Booster for Social Impact is implemented with funding from the Polish Agency for Enterprise Development (PARP) under Priority II of the European Funds for a Modern Economy 2021–2027 programme (FENG), in accordance with grant agreement no. FENG.02.28-IP.02-0003/23-00.